Visual identity

Design and development of a personal brand’s visual identity.

The Daniela Siles project arose from the need to establish herself as an event designer in a highly diverse market. The decision was made to convey a playful elegance, softened by pastel pink tones, in order to appeal to a mid-to-high-end target audience without coming across as too sophisticated or unapproachable.

A cohesive brand identity conveys professionalism and visually captures the client’s vision.